Today’s media environment is complicated. Generating coverage is not easy task. It takes savvy, know-how, creativity and the right contacts. We offer a unique approach to creating customized publicity and marketing plans that will help authors and clients achieve their objectives. During his 20+ years experience in the book PR space, David Ratner has built a broad network of talented publishing, publicity, and marketing experts throughout the book world. His strategy is to assist clients in laying out an appropriate plan (based on their goals, needs, and budgets), identifying the right partners for each element of a campaign, and subsequently implementing an effort to drive the most successful results possible. Along the way, David will consult with the client and partners and act as the central point of contact for all parties involved.
Here are just a few of the services David can provide for you:
- Full scale media relations campaigns aimed at generating coverage with digital, print and broadcast media nationwide focused on brand/platform building, book sales, and more…
- Customized media relations campaigns aimed at targeted media segments including radio tours (RMT), print campaigns, online campaigns, local and national TV campaigns, city tours…
- Website development for books, authors, experts and others
- Social media development/enhancement
- Message and brand development (unlocking your unique selling propositions)
- General publicity and marketing strategies and consulting (during all phases)
- Media training
- Agent and publisher searches for aspiring authors
- Self-publishing consultation
- Google ad word campaigns