Today’s media environment is complicated. Generating coverage is not an easy task. It takes savvy, know-how, creativity and the right contacts. We offer a unique approach to creating customized publicity and marketing plans that will help authors and clients achieve their objectives. During his 25+ years experience in the book PR space, David Ratner has built a broad network of talented publishing, publicity, and marketing experts throughout the book world. His strategy is to assist clients in laying out an appropriate plan (based on their goals, needs, and budgets), identifying the right partners for each element of a campaign, and subsequently implementing an effort to drive the most successful results possible. Along the way, David will consult with the client and partners and act as the central point of contact for all parties involved.